The announcement goes on to say:
MTV sees the site as a way to be relevant online with the youth audience. The network did a study last year that found 80 percent of young people want to help their community and take action to support causes, but only 19 percent describe themselves as “very involved.”
The site will give young people a place to go to find information about getting involved and the tools to find and mobilize other people with similar interests, said Ian Rowe, VP of public affairs and strategic partnerships for MTV.
Celebrity participants include Bono, Jay Z, Brad Pitt, Petra Nemcova, Leonardo DiCaprio, Chris Rock, John Mayer, Shakira, Ryan Seacrest, John Legend, Jeff Sachs, Rosario Dawson, and Nick Cannon.
Young people who use the site to do good will be rewarded with prizes such as hanging out with the aforementioned stars, access to exclusive MTV events, exposure on MTV and other national media outlets, plus grants, scholarships and more.
Check out Think.MTV.com here.