Now Trending in the Millennial Workplace | Lindsey Pollak's Blog

Now Trending in the Millennial Workplace

Millennial workplace word cloudIn my new “Now Trending” series, I’ll curate five recently published articles that capture the future of work or embrace the Millennial mindset. Share your favorite articles of the week in a comment!

Readers to editorial boards: We don’t care!

Major newspaper endorsements of political candidates used to mean everything during election seasons.  Not anymore. New York City’s three largest papers all endorsed Christine Quinn as their mayoral candidate, yet she lost to the winning primary candidate by nearly 25 points in the polls. This doesn’t surprise me – in a Pew Research Center study, only 24% of Millennials reported that their main source of news is a newspaper.

Arizona Republic editors to reporters: Do your work at Starbucks or McDonald’s

Community reporters for The Arizona Republic were told by their top editors that they’d be getting laptops but no offices or desks. The editors suggested the reporters do their work in places like Starbucks or McDonald’s – where they’d have free Wi-Fi access. As Millennials, who value freedom and flexibility, continue to enter the workforce, working remotely will become more and more popular. But I believe if your employer wants you to work remotely, they should at least provide free Wi-Fi access or work-from-home amenities. We all know how hard it is to find a free outlet at Starbucks!

5 Tips for Marketing to Millennials from a Millennial

Who better to explain what Millennials want than a Millennial? (They are certainly my go-to source for testing my theories!) The five tips presented here hit on two important themes for marketers: be transparent and offer great service. Millennials want straight answers, and they reward positive customer experiences with positive Yelp reviews and shares on social media (which can lead to a brand or product going viral).

Follow These Tips to Engage Millennials in Your Conference Experience

When it comes to professional development and meetings, Millennials are not the type to like lecture-only learning. The tips outlined here underscore the need for your conference to be mobile and technology-friendly while allowing for intergroup discussion. Millennials value feedback and want to consistently engage with the conversation, so be sure to provide an exclusive app or Twitter hashtag as well.

The Ultimate Sign of Success: An Open Calendar

Millennials are the generation for whom calendars have always been full. As children, they played three sports at once while practicing piano, acting in plays and going to school. As a result, a natural answer to the question, “How have you been?” is, “Busy, as always!” Laura Vanderkam tackles this new societal norm in this piece, explaining why having an open calendar is really the thing you want to achieve.

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  1. […] October 25, 2013 By Lindsey Pollak – Leave a comment […]