marketing to millennials Archives | Lindsey Pollak's Blog

Millennial and Multigenerational Workplace Expert Lindsey Pollak's blog covers future of work topics. Dive in below to learn how to navigate these unprecedented times in the workplace.

THE BLOG

The Secret Hack to Market Your Product or Service to Millennials

October 13, 2015

read more

I’ll admit it — I am a sucker for “secret hack” posts. Although typically they build the anticipation up to the big reveal at the end, I’m going to give you the good stuff right away in this post, because it’s so simple and easy. Here’s the “secret” hack to marketing to millennials: Include a […]

The Secret Hack to Market Your Product or Service to Millennials

How to Market to the Millennial Traveler

September 18, 2015

School is in session and fall is in full swing. If you’re like me, you’re looking back on your summer vacation photos and remembering happy, relaxed times. But if you work in the travel or hospitality industry, you might have something else in mind when you think about vacations: millennials. Millennials are changing the way […]

read more

How to Market to the Millennial Traveler

3 Tips for Marketing to Millennial Moms and Dads

August 25, 2015

read more

Hoping to capture the buying power of the parents of all the little Avas and Liams being born these days? Then make sure you’re addressing millennials – who comprise the majority of today’s new moms and dads. I’ve been immersed in this topic lately as I’ve worked on research for The Hartford’s survey of millennial […]

Must-Read Tips for Marketing to Millennials

July 17, 2015

Young consumers have long been one of marketers’ most coveted demographics. As millennials grow up and become young professionals, both B2B and B2C marketers are doing all they can to connect with millennials and convince them to buy. This week, I’ve come across some expert insights for marketing to millennials. 5 Strategies to Optimize Email […]

read more

Must-Read Tips for Marketing to Millennials

Marketing to Millennials on Social Media? Start by Being Authentic

May 29, 2015

read more

If you want to sell to millennials, social media should be a key element of your marketing strategy. But how do you make sure your brand stands out and connects with the millennial customers you’re trying to attract? Millennials want relevant, authentic content that provides useful information while remaining creative. This week, I’ve been reading […]

Marketing to Millennials on Social Media? Start by Being Authentic

Marketing to Millennials on Social Media

April 3, 2015

For businesses that want to reach millennials, social media is key. Through creative outreach and a presence on the right social media channels, your business can establish a wider audience of millennial prospects. This week I’ve been reading about how marketers can use social media (including Snapchat and Facebook) to reach millennial buyers (both B2C […]

read more

Marketing to Millennials on Social Media

How to Boost Brand Loyalty Among Millennials

March 6, 2015

read more

Looking for ways to reach millennials with your product or service? A new study from Newscred finds that millennials say content marketing is one of the most effective ways to gain their trust. According to the study, more than three out of five respondents said that online content helps drive brand loyalty. Of course, content […]

How to Boost Brand Loyalty Among Millennials

How to Market to Millennials in 2015

January 2, 2015

As we dive into 2015, it’s time for companies to look at how they can market to millennials in the coming year. Technology will continue to be important for marketers who want to capture millennials’ interest and social media will remain a great way to reach them. This week, I’ve put together a collection of […]

read more