Personal Branding Archives | Lindsey Pollak's Blog

Millennial and Multigenerational Workplace Expert Lindsey Pollak's blog covers future of work topics. Dive in below to learn how to navigate these unprecedented times in the workplace.


It’s Not About You: What You Really Need to Know About Your Personal Brand

January 19, 2016

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In 1997, business guru Tom Peters wrote an article for Fast Company, “The Brand Called You.” The timing for this revolutionary concept was especially powerful for me, as a recent college graduate just beginning  my career. Now, I know the phrase “personal brand” can turn some people off (much like the word “networking.”) If it […]

URL vs. IRL: How Should You Build Your Personal Brand?

October 7, 2014

As a professional today, your online image is essential. It’s just as likely that a potential client will “meet” you through a Google search as at a professional conference. Or, if you’re job hunting, that a recruiter will view your credentials on the LinkedIn®  app as on a paper resume. Every professional must craft and […]

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Becoming the Boss: The 4 Essential Elements of Your Personal Brand

September 16, 2014

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Today is the day! I am thrilled to launch my new book, Becoming the Boss: New Rules for the Next Generation of Leaders, into the world. As I wrote last week, the first step to becoming the boss is to learn about yourself. How can you be a great leader of your own life and […]

Master LinkedIn in 5 Blog Posts or Less

October 22, 2013

Serving as LinkedIn’s Ambassador for the past four years has been an exciting opportunity to connect with people around the world and recognize how much, as LinkedIn would say, “relationships matter.” I’ve talked with job seekers, recruiters, executives and professionals like you about the best strategies to build profiles and network with a growing community […]

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Five Key Takeaways from Promote Yourself by Dan Schawbel

September 3, 2013

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My friend and fellow Gen Y enthusiast, Dan Schawbel, published his latest book this week, Promote Yourself: The New Rules for Career Success. Here are my five favorite takeaways from the book.  But trust me, they only scratch the surface of the great advice in this book! 1.) The rules of engagement have changed: 15% […]

LinkedIn Profiles vs. Resumes: What’s the Difference?

July 23, 2013

A question I am often asked in my duties as LinkedIn’s Ambassador is, “Should my LinkedIn profile read the same as my resume?”  The answer is both yes and no.  Here’s a breakdown: LinkedIn Profiles and Resumes: The Similarities 1.) Sections.  As Martin Yate explains in his post on this subject, you can get a […]

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3 Career Tips to Upgrade Your Quarter Life

July 2, 2013

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Your 20s and 30s are a defining set of decades in your life.  You make choices about your career, your friendships, your romantic relationships, your finances and your home that help shape the trajectory of your life.  If you’re feeling the pressure to make the “right” choices or to do the “right” things, you’re not […]

Build Your Personal Brand by Supporting the Corporate Brand

June 11, 2013

Today’s post is from my friend and colleague, William Arruda. Dubbed the “Personal Branding Guru” by Entrepreneur, William is the founder of Reach and author of Ditch. Dare. Do! He is credited with turning the concept of personal branding into a global industry. Check out the podcast interview I did with William about getting from college […]

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