While anxiously awaiting Punxsy Phil’s big prediction on Groundhog Day, I started to think about the star himself. Except for the fact that he only works one day a year, Phil is a professional role model in several ways that provide good lessons for us all:
- Phil knows his unique value proposition. When it comes to personal branding — an essential element of career success in the 21st century — it’s very important to differentiate yourself, to know what you do better than anyone else. Phil has this nailed. According to his website, Phil is “the only true weather forecasting groundhog.” I challenge you to create such a succinct and compelling pitch!
- Phil employs an online and offline personal branding strategy. In addition to being clear on his unique abilities, Phil is smart about employing in-person and online efforts to connect with people. In recent years, he has become savvy about leveraging his annual in-person (in-groundhog?) event online by broadcasting a live webcast, managing an informative website and frequently updating his Facebook fan page. How can you better combine your online and offline networking or personal branding efforts?
- Phil delivers on his promises. There are few things more irritating to an employer than an employee who overpromises and underdelivers. If you say, “I’ll have that report to you by Friday,” don’t send it the following Monday. Phil understands the importance of reliability. Looking back at the history of his work, you can see that Phil always emerges from his burrow on February 2 between 7:20 – 7:30am and makes his annual prediction. Where in your career can you do a better job of setting and meeting expectations?
- Phil surrounds himself with supporters. Did you ever notice all the guys in top hats surrounding Phil during his big moment? These men are known as Phil’s Inner Circle, and although I personally would like to see more gender, ethnic and generational diversity on his team, I commend Phil on knowing that no one can be a star performer alone. We all need a strong group of mentors, advisers, friends and colleagues to support us on the good days (early spring!) and bad (six more weeks of winter). Do you have a deep bench of supporters helping you as your career grows?
- Phil “does less and accomplishes more.” As previously mentioned, Phil works just one day a year for a few minutes (and people thought The 4-Hour Workweek was radical!), but he is undoubtedly at the top of his profession. While I’m not suggesting we should all adopt Phil’s schedule, I do think his success is a nice reminder that working smarter, not harder, is a worthy goal for us all. Is there an area of your career where you can do less and accomplish more?
Happy Groundhog Day!
