According to a recent LinkedIn poll, the single biggest job interview mistake people make is not knowing enough about the company to which they’re applying.
With all of the research tools available on the Internet and elsewhere, it is now easier than ever to avoid this mistake. You should always visit a potential employer’s own website first. Then, for additional information and up-to-the-minute insight, proceed directly to LinkedIn Company Pages.
A LinkedIn Company Page is a centralized location to learn about a company’s operations, current news, products and services, employees, job opportunities and more. There are over two million company pages on LinkedIn, spanning a vast number of industries, company sizes and geographic locations.
Where does all of the information on a Company Page come from? The organization itself provides a portion — the company overview, Careers page and Products and Services descriptions. The rest of a Page’s information, including the company statistics and employee information, are based on LinkedIn’s own network data.
This means that on a Company Page you’re getting more information about the backgrounds and career paths of the people who work for that organization. As a potential job seeker, this information provides a guide on what it takes to get hired and succeed at that particular company. For instance, you can learn what universities a company’s employees attended (including who graduated from your own alma mater), what types of employees are receiving promotions and what LinkedIn groups those employees belong to. As you’ll see below, all of this information can help you better craft your LinkedIn profile to attract the attention of recruiters for that company and it can help you find potential referrals into that organization.
To make the most of Company Pages as a job seeker, begin your research on the Search Companies page and follow these easy steps…
Read the rest of this post, “How LinkedIn Company Pages Can Help Your Job Search,” on the LinkedIn Blog…