On FastCompany.com: Why I Love My Gen Y Assistant

I recently hired a part-time assistant to help me get a bit more organized. As someone who studies generational relationships in the workplace, I was curious to learn how my personal experience as a Gen X-er managing a Gen Y-er would compare to other people’s experiences.

Though we’ve only worked together for a couple weeks, I couldn’t be happier with the arrangement. Aside from the obvious advantages of working with someone younger (she tells me when I need to ramp up the cool factor in my speeches and blog posts), here are the top five reasons I love my Millennial employee:

1. She brings up things that never occur to me. As much as I study Gen Y and correspond with them frequently online, there’s something completely different about having a Gen Y-er physically in my presence. Since she’s fresh out of college, she brings a totally different perspective about my work and the world. By digging into her experiences and hearing those of her friends and peers, I widen my view of what’s important to her generation. For my business and many other businesses today, Gen Y is either our entire customer base or a large and ever-growing percentage of it. No matter what your business, gathering Gen Y input is not only a good idea; it’s become essential.

2. She’s just tech-ier. Much of my day-to-day work involves staying on top of Twitter and leading webinars on LinkedIn. Even with my relatively good technical knowledge, I sit mesmerized as my assistant zooms around on her Mac, flips through her Google docs and takes advantage of all the Internet has to offer. Gen Y has a natural facility with technology that even many of us active in the digital space cannot beat. I didn’t even know what I was missing in time-saving tech shortcuts until I watched my assistant.

3. She understands personal branding. As a speaker and writer, part of my job is selling myself and my skills. Gen Y understands the importance of personal branding, because they’ve been branding themselves since their middle school AIM profiles. In The Narcissism Epidemic: Living in the Age of Entitlement, psychologist Jean Twenge says Gen Y’s preoccupation with Facebook and other social networks demonstrates their high levels of narcissism. To me, it’s not so much narcissism as it is generationally-appropriate personal branding. Whether you’re a writer, speaker, entrepreneur or just working on your professional image, it’s important to have someone who intimately understands personal publicity on your team.

Read the rest of this post on FastCompany.com

Share this post

hi, i'm lindsey!

Lindsey is a globally recognized career and workplace expert and the leading voice on generational diversity. She has spoken for more than 300 audiences including Google, Goldman Sachs, Estee Lauder, Stanford and Wharton. Lindsey is the author of four career and workplace advice books, and her insights have appeared in media outlets including The TODAY Show, CNBC, NPR, the Harvard Business Review and the Wall Street Journal.


Learn 25 Practical Ways to Manage Across Generations